AFAM Biennial Conference, 6th Biennial Conference - Cairo 2023

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Business Creativity in Africa
dt ogilvie, Chi Anyansi-Archibong, Françoise Chevalier, Vincent Ogutu, Miebi Ugwuzor

Last modified: 2022-08-13


Business assumes that the non-Western world copies or steals the West’s business creativity, that Westerners are innately creative, and that Western creativity is superior to that in other parts of the world such as Africa. This PDW explores Creativity in Africa to decolonize the West’s theory of business creativity.

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