Font Size:
Business Creativity in Africa
Last modified: 2022-08-13
Abstract
Business assumes that the non-Western world copies or steals the West’s business creativity, that Westerners are innately creative, and that Western creativity is superior to that in other parts of the world such as Africa. This PDW explores Creativity in Africa to decolonize the West’s theory of business creativity.
Conference registration is required in order to view papers.